Mike Dillard interviews Beri Meric on how to scale your brand with 1,000+ events per year

A few episodes ago we had the pleasure of hearing from Wayne Chang, who’s one of the most prolific and successful young entrepreneurs out of Silicon Valley, and as I got to know Wayne, I discovered that he was part of an organization called Ivy.

I’ve found that there are only two things that can instantly and radically change your life and business for the better. Those two things are knowledge, and people.

Knowledge is more readily available today than it has even been, but creating and building quality relationships with quality people has remained a challenge.

So in 2011 Beri Meric decided to tackle that problem through the creation of Ivy.com

Ivy is a private and cultivated community of individuals around the world who are united by their desire to make the world a better place. Each week, hundreds of Ivy events are held throughout the world with curriculums focused on the Arts, Entrepreneurship, Policy, Well-being, and Social Impact, and include speakers such as the CEO of GE, Jack Welch, actors Daniel Radcliff and Hugh Jackman, astronaut Jose Hernandez, Harvard Professors, and entrepreneurs like Wayne Chang.

Now here’s what I found fascinating about Ivy and what Beri has created…

The business is founded upon the power of creating community through shared experiences and events.

This year, Ivy will hold over 1,000 local events across dozens of cities. That’s around 3 events per day, 7 days per week… All in inspiring venues.

How in the world is that possible?

In my experience, holding a single event is a significant undertaking, and usually ends up costing more money than it makes, which is a horrible way to build a business.

Yet it’s one of the most powerful brand building activities you can undertake.

So how is it done? How is Ivy holding 1,000 events per year, logistically, and financially?

And how can your business benefit from building community through events?

Well today we’ll find out the answers to those questions and more, so please help me welcome, Beri Meric.

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